Box is one of the many cloud storage services out there that are competing for your files. Box stores data on both the consumer and business side; the latter is becoming a growing lucrative market. Box is used by over 180,000 businesses and they are keen to rope in some more.
Of course, Box isn’t the only service after the business users. Dropbox, a major rival, recently announced a partnership with Salesmove, one of the many moves that they’re set to make in order to make themselves the number one choice for businesses.
Rather than just stand by, Box have some of their own plans! They recently announced that they have purchased the technology behind a service called dLoop. This is a service which provides advanced data analytics to help businesses discover content and capture insights from within their organisation.
Along with the acquisition of the technology (not the company – at least, that’s not how Box phrase it in their blog post, as further details were not disclosed), dLoop co-founder Divya Jain will be joining Box and leading the company on their content analysis and data classification efforts.
“At Box, we’re driving the new definition of security for the enterprise cloud stack and providing our customers with an unmatched level of permissions, visibility and control that they need to embrace the cloud. Box has built powerful admin tools that help IT protect business critical content while still providing employees with the flexibility to choose from a myriad of devices, apps and platforms,” said Sam Schillace, VP of Engineering for Box.
The technology provided by dLoop will allow admins to have even greater control over the data content within the enterprise. The technology behind dLoop creates “continuous document graphs and clusters from a pile of unstructured content using machine-learning algorithms. This technology helps discover documents that are normally unreachable by search or pattern matching solutions, strengthening cloud security and increasing visibility of high value content,” says Schillace.
In layman’s terms, admins in charge of data will no longer have to seek out data using tempremental search strings, but will instead be shown the content automatically by Box. Instead of forcing enterprise admins to rely on easily breakable search strings and regular expressions, Box will automatically locate related content that they need to see. Everything that is relevant will be at the top of the list, easily accessible and less time consuming.
Infoworld claim that Box’s protection and content management is a real strong point, going on to say that Box is well worth using for enterprise users. As such, it only makes sense that Box would continue to capitalise on their strengths.
It remains to be seen just how the dLoop technology will actually work, since at the moment it hasn’t been implemented client side. However, suffice to say that this will probably be one of many improvements that Box is going to be making to its service over the coming months in order to appear even more attractive to that lucrative enterprise market.
Box Acquires Technology Behind dLoop
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