Data Backup Digest

Salesforce and Google have been doing business together for quite some time, but it’s they’re recent announcement – delivered in late 2017 – that has everybody’s attention as we approach the New Year. Not only are they planning to deepen their ties in the coming weeks, months and years, but Salesforce has already agreed to utilize the Google Cloud infrastructure to support their upcoming international expansion.

The move can also be viewed as a direct response to their customers. Both Google and Salesforce have seen numerous requests to integrate Google Analytics with the Salesforce Marketing Cloud, so it’s a partnership that was highly anticipated amongst current users of both services.

Ryan Aytat, executive vice president of business development and strategic accounts with Salesforce, described the new venture by saying: “This is a first of its kind partnership, that we view as the best of both worlds. It brings our companies together with one priority: to make our customers smarter and more productive.”

Changes Are on the Way

The new, deeper partnership between Salesforce and Google will directly benefit both companies and all their customers. Apart from Salesforce’s international expansion, which relies on the Google Cloud infrastructure, Salesforce also named Google Cloud as their preferred cloud service provider. Although Salesforce previously named AWS as their preferred cloud provider – and despite the fact that they will continue to use AWS for their public cloud structure – the practice of leveraging multiple clouds is nothing new.

Marc Benioff, CEO and chairman with Salesforce, was quoted as saying: “There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”

G Suite – which includes apps like Gmail, Google Drive, Google Docs and Google Calendar – will become integrated with Salesforce’s Customer Relationship Management (CRM) platform to promote increased collaboration amongst remote teammates. In addition, the apps within G Suite will see even greater functionality thanks to Salesforce’s Quip Live Apps service. This makes it possible to pull critical customer account details into your Google Drive or Google Calendar directly from your existing Salesforce CRM database.

The Google Analytics 360 dashboard will also integrate into the Salesforce Marketing Cloud and the Salesforce Sales Cloud frameworks, ultimately offering centralized access and control amongst the three systems. If that wasn’t enough, the companies are expected to unveil many more upgrades and enhancements in 2018 and beyond.

A recent blog post by Google stated, in part: “We hope this partnership enables more companies to take advantage of the cloud and that the combined solutions will provide an unmatched experience for customers. In fact, our team at Google Cloud uses Salesforce as our preferred CRM provider to engage with our customers in meaningful ways.”

Finding Out More

To find out more information about Google Analytics and any of their next-gen solutions, please visit their official site at {{https://analytics.google.com|analytics.google.com}}. For more information about Salesforce and their CRM platform, head over to their website at {{https://www.salesforce.com/|www.salesforce.com}}.